For the past few years, “healing” has become a cultural pastime. There’s always another course, another cleanse, another workshop promising emotional alignment. The language of wellness has seeped into everything — from skincare to salary negotiations — until the pursuit of calm started to feel like another job.
But beneath the curated serenity and ritual candles, there’s a quiet sense of fatigue. Many of us aren’t looking for more ways to regulate or optimize. We’re looking for something that feels real. Something visceral, textured, and a little unpolished.
The truth is, we’ve treated self-improvement like an industry — a set of steps to achieve rather than an experience to live. The result? A generation fluent in introspection but starved for sensation. We’ve learned to name our emotions, but not to inhabit them.
What comes after healing fatigue is not regression; it’s return. Back to the body. Back to instinct. Back to what feels authentic instead of aspirational. That might mean a morning that smells like espresso and rain instead of incense and intention. It might mean saying no to balance and yes to something with more pulse.
Scent plays a quiet role in this shift. It doesn’t ask for reflection; it demands presence. A single inhale can cut through analysis and pull you back into the moment — into the skin, the room, the world.
Maybe that’s the next evolution of wellness: less fixing, more feeling. Less control, more curiosity.
I’m not trying to transcend anymore. I’m trying to return.